Splash is a 1984 fantasy film and romantic comedy film directed by Ron Howard and written by Lowell Ganz and Babaloo Mandel. The film was nominated for an Academy Award for Best Original Screenplay. The original music score was composed by Lee Holdridge. It was the very first film released by Disney's Touchstone Films (now known as Touchstone Pictures).

Steven Levitt and Stephen Dubner's 2006 book Freakonomics credits the film with popularizing the name "Madison" for girls, as does Steven Pinker's 2007 The Stuff of Thought. In the film, Daryl Hannah's character takes her name from Madison Avenue after walking past a road sign. Hanks' character comments that it is not a real name as, at the time, it was a rather unusual name for a woman. However, in the years since the film was released in theatres and re-released on VHS and then DVD, the name's popularity has skyrocketed.

According to the Social Security Administration, the name "Madison" was the 216th most popular name in the United States for girls in 1990, the 29th most popular name for girls in 1995, and the 3rd most popular name for girls in 2000 [1]. In 2005, the name finally cracked the top 50 most popular girls' names in the United Kingdom, and articles in British newspapers credit the film for the popularization.

The movie was a huge success: made with a USD $8 million budget, the movie grossed $6,174,059 on its opening weekend and ended up grossing $69,821,334 in the U.S. alone