The band was formed in the early 1980s in Cardiff, Wales by Hyde, Smith and Alfie Thomas. It originally had only a graphic 'squiggle' for a name. In 1983, after recruiting John Warwicker and drummer Bryn Burrows (formerly of the Fabulous Poodles), they got a recording contract with, CBS Records, and met the label's insistence on a pronounceable name, with the compromise that the squiggle was pronounced Freur.